Absa Trolley Dash 2021

The Challenge
For their ABSA Trolley Dash 2021 campaign, the Bank wishes to carry out a promotion where customers will swipe and win prizes. Specifically, at activation level the bank is looking to award 20 customers in total with trolley dashes capped at 2,500 each for customers who spend P550 and above.

The objective was to

• Increase swiping transactions during the identified period
• Creating awareness on Card usage at POS and the benefits of using Card over Cash. 

The Solution
We will use our customized DrawBuddy tool to capture consumers as and when they comply and draw every 30 minutes to give away 1 trolley dash.

The customer will be given 60 seconds to complete the Trolley dash, with a total amount capped at 2500 per customer.  If the customer fails to collect P2500 worth of items, the second in line from the draw will have a go to exhaust the balance and we will repeat the process until the scheduled opportunities are exhausted.

The Result

A thrilling competition between customers and an increase in swipping transactions