Barclays SuperFanUnited Competion 2018

Challenge

Barclays Bank of Botswana launched a Premier League campaign that is scheduled to end in May 2019.

The objective of this campaign is to drive new account openings/current account switches from other banks to Barclays as well as to drive the use of the Barclay card amongst other things.

To enter the #SuperfansUnited competition to stand a chance to win a Premier League experience of a lifetime, customers need to switch to Barclays and to open a current account or to swipe any of their Barclays cards 5 times or more.

Solution
We created a simple and thrilling scratch and win game, that encouraged customers to participate to win merchandise and also engage them on what the competition was about.

Results

Fun Filled experience for customers and excited winners