BTC Recharge to Win a Car 2020

The Challenge

After the COVID-19 outbreak forced most countries into national lockdown, Botswana Telecommunication Company were interested in driving up their digital presence through their Recharge to Win a Car campaign.

The Solution
A digital campaign promoted through the company's social media accounts in which participants could spin a digital wheel on their website and stand a chance to win amazing prizes. The solution involved our Gamified Brand Awareness system that would provide actionable insight on how much their customers knew about their products.

The Result
Over 500 entries providing actionable insight about the participating genders, age groups, campaign Awareness and Gap analysis