Lomepe Win A Pressure Cooker 2018
The Challenge
Kamoso was launching a new product Lomepe Maize Meal and wanted to improve the uptake of the product. They wanted to do a promotion in 11 stores in Gaborone, Mogoditshane and Tlokweng where a lucky participant will win a pressure cooker
The Solution
We created a promotion on APS to allow customers to enter into the competion.Activations were carried out to introduce customers to the new product and to show them how to participate and stand a chance to win the Pressure Cooker prize. Merchandise was also offered to Lomepe loyal customers
The Result
Successful promotion with over 100 entries in a space of 1 month.