FNB Swipe And Win 2018

The Challenge
For their FNB Swipe and Win 2018 campaign, the Bank planned to give away a brand new Toyota Dakar to a lucky winner. 15 Brand Activations in multiple locations countrywide, 5 finalists will be picked randomly to stand a chance to drive away with a brand new Toyota Dakar.

 
The Solution
We incentified those that swipe with their FNB bank cards by giving them an opportunity to win instant prices. To do this, we will build a digitally appealing pop a balloon game, played through a touch screen machine and compliant customers we allowed to pop a balloon to stand a chance to win general merchandise. The set up was in malls with high traffic of customers.

The Result
Successful campaign with a heavily activate grand finale held in GameCity. The Finale was also broadcasted on the radio.